Category: Features

The power of storytelling: Development directors discuss challenges and opportunities

Recessions, stock market swings, election years – none affect nonprofit fundraising, Cincinnati insiders say, as much as telling compelling stories. Stronger storytelling, they say, leads to more donors and higher levels of loyalty and giving. But as they enter 2016, development directors in Cincinnati aren’t looking merely for financial donors but, rather, to build relationships with people who care about the organization’s mission.