United Way of Greater Cincinnati has appointed Tricia Sunders, a seasoned nonprofit executive with deep local roots, as its chief development officer to lead development and philanthropic efforts.
Sunders officially took on the role on Sept. 9. She’ll be responsible for developing strategies to grow the organization’s fundraising initiatives by building strong relationships with individual and institutional donors.
With over 15 years of experience in the local nonprofit sector, Sunders has a strong background in directing fundraising efforts at organizations like Habitat for Humanity of Greater Cincinnati. Most recently, she served as associate vice president of development for the American Heart Association. Sunders also served as president of the Association of Fundraising Professionals in 2019 and remains an active member.
According to UWGC, Sunders will leverage her past experiences to guide the development team and support the organization’s mission to promote economic mobility and well-being in Greater Cincinnati.
“Tricia brings fresh perspectives to our revenue growth and diversification strategies with her wealth of experience and passion for community-focused work,” said Moira Weir, UWGC’s president and CEO. “Her leadership will be invaluable as we engage our donors and community partners to drive lasting impact.”
Raising support for those facing social challenges
A registered 501(c)(3) nonprofit, UWGC aims to drive economic mobility and well-being in communities across the region by providing immediate relief and sustainable solutions for individuals and families facing complex economic and social challenges.
As CDO, Sunders will oversee the planning, implementation and management of UWGC’s fundraising efforts to support community initiatives, including educational success, financial empowerment, and housing security. Her focus will be on enhancing revenue and strengthening donor relationships.
“I am truly honored to lead United Way’s development efforts,” said Sunders. “I look forward to collaborating with community leaders and philanthropic partners to generate vital funds to support our essential initiatives and empower our communities.”
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